Feminism And The Men s Rights Movement - 1797 Words

In America, there is a war raging. This war is not fought with guns blaring and casualties strewn across the battlefield. It is a far more subtle war that divides to its very core. There seems to be no way out and the victory of one side over the other will mean that no one wins. This war is engrained into our society in the pursuit of equality between men and women. However, there is a divide within this pursuit, a tendency to side with one extreme or the other: modern feminism and the men’s rights movement. These paradigms, on the surface, seem harmless. However, when taking a closer look, the issues that are addressed in these movements are further cause for the division of men and women. While promoting the idea of equality, at the†¦show more content†¦(pg 88).† While it is a common belief that men are trying to oppress women, as Meacham stated, that cannot speak for the majority of men who have women in their lives that they love and care about. To begin, s exual harassment did not really start to become an issue that needed to be addressed until women started entering the workforce. Feminists argue that women are disadvantaged in the workforce because they are viewed as a sexual object. Therefore, stricter enforcement against sexual harassment in the workplace was implemented. However, the men’s rights movement argue that women are capable of exploiting their sexuality to ensnare them into being convicted of sexual harassment that, even though initiated by the woman, is charged as the man’s fault. Secondly, equality in the workplace is also a common issue. Many different studies have shown that women make only seventy seven cents for every dollar that a man makes. Men’s rights activists (MRAs) argue that this statistic is biased, basing it only on average yearly income and not taking into account amount of hours worked, years of experience and time taken off. MRAs also argue that men comprise the majority of hig h risk occupations leading to a significantly higher rate of male workplace injuries and casualties. Education is another governmental issue that is commonly argued within the gender wars. According to Meacham, â€Å"More women are attending higher education than men. Now,Show MoreRelatedDoes Feminism Create Equality?1037 Words   |  5 PagesDoes Feminism Create Equality? Feminism is an umbrella term for people who think there is something wrong with the idea that gender has the capability to limit an individual’s social and political right. Even if there is inequality between men and women, feminism has never been the main reason to give women their civil rights. Feminism started among European activists in the 19th century, when women were not treated equally and were not elected to high positions of power. Indeed, it sought to eliminateRead MoreFeminism : Women s Role1541 Words   |  7 Pages Feminism has had a tremendous result on women’s roles in society and in their everyday life. After a while, women got sick of living a strict lifestyle. They became tired of staying caged in their houses, cooking, and cleaning, and not being able to do what they truly wanted and so desired. So, they decided that they wanted this no more and needed to do something to put a stop to this and make change. What they really wanted was equality between men and women and wanted the same opportunities thatRead MoreFinally, Black Feminism Highlights The Unique Experiences1232 Words   |  5 PagesFinally, Black feminism highlights the unique experiences of Black women, but it lies in its commitment to justice, not just for Black women but for that of other similarly oppressed groups. An essential idea within Black feminism is intersectionality in that they argue that race, class, gender, sexuality, etc. are bound together (Garcia, 2016). In other words, white women and black women do n ot share identical experiences, despite all being female. Likewise, a middle-class black woman has a differentRead MoreThree Waves Of Feminism Essay1406 Words   |  6 PagesWaves Of Feminism Seeing the title the first thing that comes to our mind is â€Å" What is Feminism†? feminism is a belief where a woman s needs and their contributions are valued. It’s based on the social, political and economical equality for women. It is also described as a movement. Where women are fighting for their right since evolution. Now, what about the word â€Å"wave†? The word â€Å"wave† which categorizes feminism because it illustrates the forward motion- of the women s movements. It helpsRead MoreThe Second Wave Of Feminism799 Words   |  4 PagesThis essay examines the question, â€Å"To what extent was the second wave of feminism (in the 1960’s and 1970’s) successful in achieving equality for women?† The essay is introduced by describing why the second wave of feminism developed and the aims of this second wave of feminist. The essay is broken into two parts. The first part of the essay discusses the impact of women s rights activist on legislation. It is argued that the second wave feminist were unsuccessful in gaining e quality in terms ofRead MoreFeminism And Its Impact On Women s Rights Movement Essay1586 Words   |  7 Pages Growing up, misconceptions of feminism lead me to reject the idea quickly. Identifying myself as a feminist made me uncomfortable since it evoked the image of a troop of an angry man-hating, unattractive women. When signing up for classes for senior year, I wanted to pick classes of interest to me, but sadly those classes were filled up, leaving me with no choice to enroll in a Gender Studies class. Unexpectedly, I never met with a mass of enraged women spewing hate towards males; rather it wasRead MoreFeminism : The Second Wave Of Feminism1222 Words   |  5 PagesWhat is feminism? Feminism is a definition to philosophy in which women and their contributions are valued. It is based on a social political and economical which is an equality for women. It’s a revolution that includes women and men who who wish the world to be equal without boundaries. The evolution of the rights of women in Australia owes much to successive waves of feminism, or the women s movement. The first of these took place in the late 19th century and was concerned largely with gainingRead MoreFeminism Is For Everyone By Bell Hooks And Men And Feminism750 Words   |  3 PagesWhat is Feminism? Feminism. The f-word. This word has many different connotations. The dictionary definition of feminism is the doctrine advocating social, political, and all other rights of women equal to those of men (dictionary.com). The simpler, more stereotypical, definition is policies that are pro-women and anti-men. Before this class all I ever heard, was that the stereotypical feminist is a woman who hates all men and everything about men. She probably does not shave (ever) and she is mostRead MorePatriarchy And Gendered Inequality?1421 Words   |  6 PagesDo you agree that feminism remains a highly relevant ideology in its challenge to patriarchy and gendered inequality? The aim of this essay is to present some very important aspects of feminism as an ideology and its importance in today s world. It is commonly believed, that feminism is no longer needed and should be considered as successfully completed movement. However, there are many misinterpretations of this ideology, which should be corrected in order to fully understand its prime postulatesRead MoreFazal Ihsan Pattathil. Mrs. Ramsey. English I. 05 May 2017.1231 Words   |  5 PagesFeminist Movement Pros/Cons In the 1960’s women in America were expected to marry in their early 20’s and start a family. Back then not many women worked, most stayed at home and took care of the children. Now, in the year 2017, women have equal rights to men and are now a very important part of the workforce. Although the Feminist movement is giving women equal treatment to men there are also feminists who believe that women should be indistinguishable to men, this form of radical feminism is harmful

World War I and the Progressive Movement - 822 Words

â€Å"World War I and the progressive movement† Through the course of American history, many great wars and battles have been fought but none have left a greater impact than World War I. World war I was known as the Great War, although America’s initial plan of action was to bring global peace. The tables unfortunately turned on them. The treaty of Versailles which was meant to be a conclusion to the madness, lead to an even greater bloodshed. The Great War span from 1914-1919, within this period of time around 10 million died and 20 million were injured worldwide. The progressive era took place during 1890-1920. The progressive era was a constitutional movement led by a group of citizens that believed that their struggles such as poverty, and violence would get resolved by the government and by education. The constitutional movement wanted the Americans to take a moment and deeply perceive the meaning of democracy. Industries and America were pro-business and practiced private parties. The company became inveigle by indust ry and political machines and lessened the public influence; capitalism became the higher power, rather than the public being in control, which made a negative effect on society. During the progressive movement the African American communities were still living as the run-down of society. They were being accountable to unfair treatments that included executions, segregation from public spaces, not allowed to take part in anyShow MoreRelatedWar I And World War II1264 Words   |  6 Pages During any war, there will alwaAys be alliances made which stick even after the war has been dissolved. Postwar foreign policy after wars such as World War I and World War II was complicated and both had their similarities and differences from each other. World War I (WWI) strengthened our international relations with many countries, It also deteriorated some relations as well and set the stage for America becoming a great power. World War II (WWII) had some of the same effects, solidating ourRead MoreThe Progressive Movement Of The United States874 Words   |  4 PagesThe progressive movement was one of the greatest times in America’s history, not only was the progressive movement noble but also needed especially after the lasting effects of the Civil War. Although there were many problems still plaguing the United States the progressive movement provided some Americans with a sense of hope because of changes in politics. First of all, progressive Presidents like Teddy Roosevelt and Woodrow Wilson would not necessarily fight for their own political parties, butRead MoreThe First Midterm Assignment During American History1500 Words   |  6 PagesAssignment The late-19th century was the most prolonged time period in American history and also what the bloodiest. Many violent events occurred that gave the 19th century its name, such as, profound labor conflicts between boss and workers, the Indian wars that was an extended battle for peace and a benefit in their lifestyles, the Jim Crow law which was established to separate races throughout the city, and also the fight for the American Empires power. These were the major issues that made the 19thRead MoreLessons Learnt From the Great Depression and Progressive Era1386 Words   |  6 PagesLessons from the Great Depression Progressive Era Lessons from the Great Depression Progressive Era The Progressive Era in American history began slightly before the turn of the 20th century and continued into the second decade of the 20th century, ending around the beginning of World War I. The Great Depression of 20th century American occurred in 1929 and the more intense short-term effects lasted up and through World War II. The paper will scrutinize specific events of this period providingRead MoreThe Effect of Amercan Wars on the Societal Views of Women965 Words   |  4 PagesUnited States, and the wars that followed, the female population finally gained the confidence to voice their thoughts of their roles in society. The impact of the Revolutionary War, the Civil War, and the Progressive Era impacted the roles that women played in society in momentous ways because all three of these events were times of partial chaos with which came the more confident voices of women voicing their concerns about society’s views of them. The Revolutionary War was a time when thought sRead MoreThe Progressive Movement in the US Essay648 Words   |  3 PagesAbrams, he says the progressives mostly sought to introduce old moral beliefs on Americans by trying to integrate Immigrants by making them accept the ways of American life. But Abrams states those goals were ruined for important motives. One being the movement failed because of racism, which was widespread, throughout this time era. Abrams also considers the new scientific developments concerning culture and race affected the movement in a relevant manner. Conversely, progressives thought differentlyRead MoreT. S. Eliot The Waste Land Essay1551 Words   |  7 PagesOct 2017 Progressivism as a Project of Humanity: Roosevelt, Wilson, the Great War These fragments I have shored against my ruins Why then Ile fit you. Hireronymo’s mad againe. Datta. Dayadhvam. Damyata. Shantih shantih shantih --T.s. Eliot, The Waste Land (1922)[1] I. THE AFTERMATH of the Industrial Revolution revealed new realities born of the marriage between technology and capitalism. Central to the Progressive motivation was the human relationship with Capital, an invisible entity whoseRead MoreMuckraking and the Progressive Movement626 Words   |  3 PagesProgressivism is a movement that occurred at the turn of the 20th century, up until World War I. The movement consisted of a wide variety of people and groups, all unified by the idea that a basic change in economic principle was required to remedy the ills of the Western world. While there was a wide divergence of adherents all referring to themselves as progressive, there were a number of unifying ideals that cemented them all to this ideal. As such, a journalistic ideal known as MuckrakingRead MoreDBQ Questions781 Words   |  4 Pagesï » ¿DBQ QUESTIONS Writing the DBQ Civil War Assess the following quote: â€Å"Ultimately, the Civil War reduced sectional antagonism and made the United States truly ‘one nation.’† ____________________________________________________________________________________________________________________________________________________________ The Constitution Using information from the evidence below as well as your knowledge of the period, discuss the development of the United States Constitution as aRead MoreProgressive Era Essay904 Words   |  4 Pages â€Å"I declare to you that woman must not depend upon the protection of man, but must be taught to protect herself, and there I take my stand† (Susan B Anthony). The Progressive Era came about after a time of mass urbanization and industrialization occurred in America. This period was a time of developments in political and social aspects, however, the most pertinent reform took place in the Americans’ homes, as those who have been fighting for equality since the Seneca Falls Convention—which took

Shylocks First Scene Essay Example For Students

Shylocks First Scene Essay Shylock’s first scene in The Merchant of Venice is important because it sets the tone for the audience’s view of him throughout the play. I have never seen the play performed, but it has been my experience that an audience will form an opinion of a character upon first seeing them. There are many different ways of portraying Shylock in his first scene. I will be focussing on portraying Shylock as a villain. I understand that his role is villainous, but various actors and directors have actually portrayed him differently. I like to think of my way, as the way Shakespeare himself would have done it. During a production of Merchant the audience will see Shylock before they hear him, so I will start with his appearance. Shylock first appears in Act 1, Scene 3. He needs to be an old man stricken in years, but only in the face. It should be a little wrinkled, and his hair ought to be gray. It is important that in his first scene Shylock stands up straight and appears strong and confident. Shylock shall lose this confidence and posture by the end of my production, but for this scene he must be on the verge of arrogance. He should be outfitted in a Jewish garbadine, a garment of rich material but a dull shade and it must fit him well. This will give the appearance that he is rich, but not trying to brag about it. It is important to note here that Bassanio must appear in mild dress. He should not depict a commoner, but at the same time not be wearing anything flashy, this will add to the grandeur of Shylock’s clothing. I would also have Shylock and Bassanio walk about the rear o f the stage and appear to be speaking to each other. That way the audience will be able to begin forming their opinion before hearing Shylock speak. As the pair comes forward on the stage, the audience will then be able to hear what it is they are talking about. Shylock’s first line is as equally important as his appearance is. â€Å"Three thousand ducats, well?† (The Complete Works of William Shakespeare, ed. Bevington, 1.3.1) should be said in a manner that portrays a love of money. The audience must believe that Shylock is greedy from the very beginning. If they believe he is greedy, and after they hear the conditions of the loan, then they will anticipate an ending of their own. If the audience is trying to follow a mystery throughout the play it will be more enjoyable for them. If there is no mystery in the play, an audience’s mind can wander. As Shylock goes on in the scene there is one word that emanates throughout his lines, and that is ducats. The mentioning of the ducats must be made in a lingering, caressing tone that also puts across Shylock’s love of money. Shylock’s actions during his conversation with Bassanio should also imply greed. He may put his hand over his billfold area while questioning the amount or rub his thumb and forefingers as if he was sorting money. His first line will also note the sum to the audience with a hint of inquiry. The second line, â€Å"For three months, well?† should determine a negative answer is forthcoming, but leave Bassanio to keep enticing him. The third line for Shylock, â€Å"Antonio shall become bound, well† should be performed in a manner that the audience will come away thinking there is something between Antonio and Shylock. The actor portraying Shylock should emit a momentary flash of hate by using piercing eyes or a contraction of muscles. Immediately following this flash the actor must resume total self-control. This will make the audience definite that Shylock is to be a main character and interesting events have preceded and will follow. With the opening of Act 1, Scen e 3 portrayed this way, the audience will be filled with anticipation throughout the play. They will wonder what twists and turns Shylock’s greed and hatred will bring, and how it will affect their other favorite characters. .u40d3cce9e07095a099bcb9710f01a9c3 , .u40d3cce9e07095a099bcb9710f01a9c3 .postImageUrl , .u40d3cce9e07095a099bcb9710f01a9c3 .centered-text-area { min-height: 80px; position: relative; } .u40d3cce9e07095a099bcb9710f01a9c3 , .u40d3cce9e07095a099bcb9710f01a9c3:hover , .u40d3cce9e07095a099bcb9710f01a9c3:visited , .u40d3cce9e07095a099bcb9710f01a9c3:active { border:0!important; } .u40d3cce9e07095a099bcb9710f01a9c3 .clearfix:after { content: ""; display: table; clear: both; } .u40d3cce9e07095a099bcb9710f01a9c3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u40d3cce9e07095a099bcb9710f01a9c3:active , .u40d3cce9e07095a099bcb9710f01a9c3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u40d3cce9e07095a099bcb9710f01a9c3 .centered-text-area { width: 100%; position: relative ; } .u40d3cce9e07095a099bcb9710f01a9c3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u40d3cce9e07095a099bcb9710f01a9c3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u40d3cce9e07095a099bcb9710f01a9c3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u40d3cce9e07095a099bcb9710f01a9c3:hover .ctaButton { background-color: #34495E!important; } .u40d3cce9e07095a099bcb9710f01a9c3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u40d3cce9e07095a099bcb9710f01a9c3 .u40d3cce9e07095a099bcb9710f01a9c3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u40d3cce9e07095a099bcb9710f01a9c3:after { content: ""; display: block; clear: both; } READ: Cystic Fibrosis1 EssayBibliography:

Public Health Communication Quit Smoking

Smoking is considered to be one of the most burning problems of modern society. Cigarettes kill so many people each year that it turns out to be very difficult to present concrete numbers concerning how many Americans die because of smoking. People know a lot about the risk of dying because of lung cancer, caused by smoking, however, they still continue smoking and do not pay attention to really useful information and warnings. To my mind, observing the effects of smoking by means of pictures should help to evaluate how dangerous smoking could be and what should be done to prevent deaths because of smoking.Advertising We will write a custom essay sample on Public Health Communication: Quit Smoking specifically for you for only $16.05 $11/page Learn More Picture #1 The approaches, I choose to evaluate the problem of smoking, present a clear picture of smoking and its effects on people. A smoldering cigarette (Picture # 1) does not present certain danger; and even when a person smokes (Picture # 2), people do not feel any fear or loathing. However, when we see an embryo with a cigarette (Picture # 3) and comprehend how smoking is dangerous to unborn children, some terrible emotions appear, and smoking does not seem so simple and harmless. This is why the only thing people should do is to quit smoking and start smiling (Picture # 4). Picture #2 A smoker promotes own life’s end; this person does not have a face or even gender (Picture # 2). Smoking is dangerous to people and deprives them from a chance to live long and happy. The tone of my message by means of these photos is not about fear, but about the reality that is around people. It is about smoking as something integral to this life, as something that has a certain impact even on not yet born people. This is why, in order to prevent a disaster, we should quit smoking, become healthy, and start smiling. These photos create a kind of emotional imagery that demonstrates how influential smoking can be. Picture #3 The audience for these photos may be rather different: teenagers, who find smoking not dangerous; mothers, who should care about their future and current children; old people, who should serve as good examples and promote young people to drop this terrible habit. In fact, these pictures can be interesting and useful to everyone from different places, who are just interested in making this world healthier and safer. Smoking is a disaster, and people should be ready to fight against it.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Picture #4 The Pictures # 2 and 4 are taken from the Internet; the Picture # 3 is from one scientific web-article that tells how smoking is dangerous to kinds. The Picture # 1 is taken from a local campaign. The person, who smokes this cigarette, does not want to be recognized, because he is not proud of what he is doing and th inks how to drop this bad habit soon. This essay on Public Health Communication: Quit Smoking was written and submitted by user Londyn Wise to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Worries of aging essays

Worries of aging essays Aging is a natural process, with it comes worries as to what the quality of life will be in the golden years, A few concerns of aging are the failing of health, money and desertion of family and friends. First health can be a major problem, People have a fear that sickness will come, and will it be minor, lasting only a few days or will it may be major like heart failure and will it require expensive medications like paxil. Will there be a hospital admission with expensive test like heart cauterization or open heart surgery. Will nursing be required when you return home or will you be able to care for yourself? Money also is a concern with aging. Will there be social security benefit cuts if the government restructures it. Also will there be enough money coming into the household for bills, food and medical expenses. Will the home be safe from creditors or will it have to be sold due to past due bills that have accumulated. Lastly Aging can find people out living friends and family. There are worries that no one will be there emotionally or finically and they will be left to fend for themselves. If family and friends are still living will they be there or continue with their lives and forget to include you in it. In conclusion. Aging can be scary and stressful. But it doesnt have to be. We need to address these issues to ensure that we will be at least cared for and free from, finical difficulty. This can be accomplished with 401Ks land investments and Bonds. You can also deed your home to someone and place a living will on it. Then you cant loose the home, and can remain in it until your death. By doing these you will help to ease the worries that come with aging. ...

Using the Bible for Writing Ideas

Using the Bible for Writing Ideas Using the Bible for Writing Ideas Using the Bible for Writing Ideas By Ali Hale Dwayne Phillips commented on my post How to Generate Hundreds of Writing Ideas to say: I find lots of short story ideas in the Bible. As someone once said, â€Å"The copyright has expired, so you are in no danger.† I agree that the Bible can be a very rich source of ideas. This doesn’t just apply to fiction writers – a blogger could adapt a Biblical parable as an anecdotal-style part of a blog post, for instance. Christian Fiction is a big market, with expanded versions of Bible stories and novels based on Christian themes, but that’s not what I’m focusing on here. This article is about finding inspiration from the Bible for your own writing, whether or not you’re a Christian. Ideas from Bible characters The Bible is full of fascinating characters. Some are heroic, others are villains, and many occupy the intriguing grey area in between – good men who do something awful (Moses, who kills a man; Peter, who denies knowing Jesus) or cowards whose find courage (Jonah, who tries to run away from God). If you struggle to come up with characters for your fiction, why not pick one of the people in the Bible? Here are some to start you off: Peter (one of the disciples) – hot-headed and impulsive but truly loved Jesus Judas (the disciple who betrayed Jesus) – interesting for any story about a traitor within a close-knit group Paul (wrote many of the letters in the New Testament) – radical conversion to a cause he’d formerly hated Daniel friends (Book of Daniel, in the Old Testament) – sticking to what they believe despite persecution and death threats One interesting fiction idea would be to use some of these characters in a modern day setting. I loved this article on If Bible Characters kept blogs†¦ You could also try writing Facebook profiles for different characters. There’s a list of famous Bible characters here. Ideas From Parables In the Gospels, Jesus tells lots of parables to His disciples and to various crowds. The Merriam-Webster dictionary defines â€Å"Parable† as â€Å"a usually short fictitious story that illustrates a moral attitude or a religious principle†. You can find a list of Jesus’s parables here. So how could you use them? Rewrite a parable in a modern-day setting If you have a Christian background, you’ll probably have seen a few sketches in Church which involve a parable updated to a modern-day setting (The Good Samaritan is a popular one for this). Try taking one of the parables and setting it in a modern inner city, or a high-tech office. A twist on this is to update the parable and also change the ending – this can be very effective if your readers will be familiar with the parable and will think they know what’s coming. Use a parable’s plot as the basis of a longer story Some parables could easily be expanded and developed into full-length short stories – even novels. Ones I think would work well for this are: The Unmerciful Servant (a servant is forgiven a lot of debt, but then demands repayment from a fellow servant who only owes him a little). You could try writing this as a tale-with-a-twist short story, perhaps leading the reader to expect that the servant would be merciful. The Prodigal Son (a young man demands his share of the inheritance, lives an extravagant life until the money runs out, ends up destitute and returns home to his father). This would be great for a coming-of-age story of character change. The Wicked Husbandmen (the people entrusted to take care of a vineyard kill the servants who’ve come to collect the harvested fruit, then kill the owner’s son). This could be a thriller or crime story. If you’ve used the Bible for inspiration in your writing, whether fiction or non-fiction, tell us about it in the comments Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:20 Types and Forms of HumorEmpathy "With" or Empathy "For"?5 Examples of Misplaced Modifiers

Management accounting Essay Example | Topics and Well Written Essays - 1500 words - 3

Management accounting - Essay Example 17), management invented modern business. Early forms of management accounting integrated both decision-making and analysis, going beyond financial and operational performance data. Chandler stated that before managerial, there was no equivalent of the modem multi-unit organization as there was nothing remotely like the divisional Wed corporation (Chandler 1977, pg.18). Chandler states that the managerial revolution invents something new which it is frequently misunderstood as the "modern business enterprise". This did nothing less than overturn the old economic world which is a world within which he tells much basic economic theory is still distressingly rooted. The new form of management was accelerated by industrial revolutions in the 19th century. After the 20th century the impending requirements by financial accounting in most organizations developed new pressures placed on the capital markets, creditors and taxation (Schaltegger et al 2006, pg. 72). Decentralization involves th e distribution of decision-making authority within the organization by offering managers at different operation levels the authority to make decisions relating to their areas of focus. In the new form of management that was developed around 1850, decentralization of organizations is a key issue in its performance. ... The first structure was the development of a management system for individual single-unit organizations, such as the factory while the second structure was the development of management for the large multi-unit organization (Chandler 1977, pg.29). The structure of the management that was developed around 1850 is in the form of an inverted tree. The board of directors in an organization is above all other levels and below the board of directors is the managing director. The managing director is in charge of the organization activities at any given time. The managing director handles upcoming issues in the organizations and makes strategic decisions. Below the managing director, there are several branches which cater for different purposes. In an ideal organization, the branches could include the purchasing department, personnel department, operations director and finance director who in the organization has a different function that it has to perform for the smooth functioning of the organization. All branches are responsible to the managing director who is in turn responsible to the board of directors. The purchasing department has several functions in the organization which include the purchasing department where it procures all necessary materials that are needed for production or daily operation of the company or organization. The purchasing department is charged with a responsibility of continuously evaluating whether it is receiving the required merchandise at the least possible price so as to maximize profitability. In most organizations, the Purchasing department ensures timely delivery of materials from its associates like the vendors, and also ensures the accounts payable department to ensure that awaiting deliveries are received in full and are

How Western Civilization is shaped by what historians call 'others', Essay

How Western Civilization is shaped by what historians call 'others', - Essay Example Conquering new regions necessitated the formulation of new ways to hold the vast empires together. Machiavelli expounded upon how the rulers should incorporate the newly acquitted territories comprising of people belonging to distinct regions, usually having high expectations from the new ruler. According to Machiavelli’s views, newly acquired territories and foreign states can be regarded as the ‘other’. Machiavelli states that these states can be divided between principalities and republics and in ‘The Prince’, he elaborates on principalities. According to him, principalities can be divided between hereditary principalities and new principalities, with the former being the ones formerly ruled by the ruler’s ancestors, while the new being the new ones acquired or added to current state by the ruler.1He further states that it is easier to rule hereditary principalities because the society is already accustomed to the rule. However, in case of a new principality, the ruler has to be shrewd so that the people do not revolt against him, when he fails to fulfill all their expectations as a new ruler. Machiavelli proposes that a ruler should suppress such a revolt and then punish the conspirators severely in order to set an example and inhibit future revolts2. Machiavelli regards the upholding of a new principality as more difficult because if a ruler is unable to fully conform to their expectation, then people take up arms against him. It is much easier to rule a new principality, if people share the same language, culture and customs. The prince could assassinate the old ruler’s family and introduce new taxes and if he ensure that society’s prevalent customs and norms are upheld, people will not revolt. In new territories with strong linguistic and cultural differences, a ruler must live there to ensure the local rulers don’t revolt and foster close ties with the subjects. He could also form colonies whi ch would be cheaper than to have a widespread military existence, which may induce a revolt as well. However, it would negatively affect the poor and distant populations, but because they are unable to revolt, they should be crushed. Consequently, most people would ally with the prince and the rest will fear him. To support his argument, he gives the example of Louis X113. In order to maintain his presence in a foreign region, a prince must not only subjugate the people, but remain the strongest one and ensure no neighboring power takes over. He must suppress the strong powers and by default the weaker ones would ally with him and his will remain the most dominant state in the region. Princes must also be wary of new problems that could turn into a serious issue and must undertake preemptive measures.4 In newly acquired territories that were previously free, it is better for a prince to completely destroy, so that no threat of revolt remains, as otherwise traditional ties due to sha red history of freedom will propel them to revolt5. However, in a territory that was previously ruled by a prince, once the old ruler is killed, there is no threat of revolt as people are accustomed to blindly obey the ruler. In addition, a new ruler must strive to depend on his own prowess, rather than passively relying on fortune. Such a ruler is more successful in maintain order and introducing a new set of rules, as he uses force and accomplishes his goals6. According to Machiavelli, a prince chosen by nobles or people must strive to foster

Claptons recording Essay Example for Free

Claptons recording Essay A distinct genre of music originated between 1890 and 1910 drawing from elements of African American music, and emerging ragtime and jazz and this genre came to be known as the blues. The main instruments of blues music are the guitar, piano, harmonica, along with violin, mandolin, string bass, trumpet, clarinet, saxophone, and the drum set. From the late 1950s, following the incorporation of electric bass and keyboards into blues ensembles and the ascendancy of electric lead guitar and soul blues singing, blues experienced a slowdown in its evolutionary development within the American black community. This halt also coincided with the growth of white interest and involvement in the blues. And soon a few white solo performers, such as John Hammond, Jr. , began to emerge as blues specialists (Moore, 2002). This provided great impetus in the growth of blues popularity among American whites and internationally. Most of these performers continued to work within established contemporary blues parameters or explored and re-created historical sounds, creating new songs, sometimes developing new themes to reflect a more modern lifestyle, and maintaining a high level of instrumental virtuosity (Moore, 2002). While rock and blues have historically always been closely linked, blues-rock as a distinct genre did not arise until the late 1960s. The genre was originally British, with artists like Alexis Korner and John Mayall forming bands. John Mayall started a band called The Bluesbreakers in 1963, and he was able to recruit a young British guitarist named Eric Clapton in 1965. Eric Clapton is a British guitarist, singer, and songwriter, specially noted for his virtuoso guitar playing and whose style is based on American blues as played by T-Bone Walker, B. B. King, Muddy Waters, and particularly Robert Johnson. Clapton was influential in the development of rock music in the 1960s, playing with the Yardbirds (1963–65), John Mayalls Bluesbreakers (1965–66), Cream (1966–68), Blind Faith (1969), and Derek and the Dominos (1970–71). His first solo recording, Eric Clapton, featuring the hit After Midnight, was released in 1970. In seclusion from 1971 while battling heroin addiction, he resurfaced in 1974 with 461 Oceanside Boulevard, which included a version of Bob Marleys I Shot the Sheriff. (Where’s Eric, 2006). Eric Claptons influences and upbringing played a huge role in his evolution as a blues musician. As a teenager, he was drawn to such blues masters as Big Bill Broonzy, Robert Johnson, Muddy Waters and Sonny Boy Williamson. Jamming in pubs and clubs, Eric soon joined the Yardbirds, a commercially performing group marked for great success. Eric Clapton left the band in 1965 and seeking a purer avenue to the blues, he briefly joined John Mayall The Bluesbreakers. Eric stayed for just one album and decided to break away mainly because the work rate imposed by Mayall left little time for fun. Moreover, Eric got bored of simply copying his blues heroes in John Mayalls band and felt it was time to turn his artistry into creativity. He also recognized a kindred spirit in Jack Bruce. In 1968 that Clapton formed Cream with Jack Bruce and Ginger Baker. This group showcased his talent at potent, extended guitar improvisations and produced vastly different original music including the hits White Room, Strange Brew and Sunshine of Your Love (Roberty, 1995) Eric Clapton, over the years has recorded many blues songs. But he always made it a point to provide benefit and credit to the original artists of blues music. Claptons recording of Skip James â€Å"Im So Glad†, was recorded when Clapton was a member of the power trio Cream. The credit obtained through this song was a huge help for original blues artist James; royalties from the recording paid Jamess medical expenses at a time when he was virtually destitute (Weissman, 2004). Cream folded two years later when Clapton left to form Blind Faith with Steve Winwood, Rick Grech and Ginger Baker. This group too did not last over a year and soon Clapton, in search of further freedom and expression recorded his debut solo album in 1970, joining forces with the American team of Delaney and Bonnie. It was then that he began to actively develop his vocal skills simultaneously working on the state of rock guitar, as part of Delaney and Bonnie Friends. He also worked with Derek and the Dominos, where, in the company of Duane Allman, he fashioned such enduring classics as Layla (Roberty, 1995). The early and mid-seventies was a time of great struggle for Eric Clapton as he battled with drug addiction. He had huge solo hits such as 461 Ocean Boulevard and also traveled a lot during this period. Albums in the mid-to-late 70s, such as ‘Theres One in Every Crowd’, E. C. Was Here and No Reason To Cry, were all Top 20 chart hits. It was an era defined by such Clapton-classics as Wonderful Tonight, I Shot the Sheriff,† Lay down Sally and the 1978 release â€Å"Slowhand†. Clapton began an amazing run of gold and platinum successes that continue to this day. Claptons place in music history had long since been assured but it is important to note that his popularity was largely due to his strong adherence to total musical integrity, which brought him, time and again, back to the basics of the blues. Recently Eric Clapton on the success of his blues album â€Å"The Cradle† has said: The bones of this thing are coming from inside me and my need to pay back all these people that I heard from Day One†. In this latest album, he has paid tribute to blues gurus such as Robert Johnson, Lowell Fulsom, Elmore James, Willie Dixon and the inimitable Muddy Waters. Thus, whether playing electric or acoustic, Eric Clapton remains the quintessential blues guitarist. Bibliography: Wheres Eric! (2006), A Brief Biography of Eric Clapton. Issue 39. http://www. ericclaptonfaq. com/biography-ecs-life-career/clapton-biography-mother-father-grandparents-wife-children-son-daughter-addiction-. html Moore, Allan (2002). The Cambridge Companion to Blues and Gospel Music. Cambridge University Press. Cambridge, England. 2002. Weissman, Dick (2004). Blues: The Basics. Routledge Publishers. New York. 2004 Eric Clapton: Blues You Cant Loose. http://www. iem. ac. ru/clapton/ Roberty, Marc (1995). The complete guide to the music of Eric Clapton. Omnibus Press. 1995.

Frank Sinatra Essay -- essays research papers

Many people in show business are viewed as role models in our society. Many of these people are just regular men and women that are placed high on a pedestal simply because they can sing or act, hence, becoming all the more famous. Although he was famous and popular in the entertainment world for almost four decades, Frank Sinatra was a singer and actor that had a side to him that not everyone knew. He hid behind the facade of an entirely happy, successful performer, when, in reality, he had many problems that the public was not even aware of. Some of these problems are the same that the average person faces day to day, but many went far deeper than trivial troubles. Some of these specific quandaries had to do with hidden aspects of his personal relationships, hidden connections with criminal elements, and other unknown aspects of his life.   Ã‚  Ã‚  Ã‚  Ã‚  Before even attempting to understand any of this, however, some background information on Sinatra and his family would be helpful. Sinatra came from a family of orthodox Italian heritage. His mother and father were the first of his family to move from Sicily to America and settle down in the “land of the free';. After arriving in the United States, they ended up making their home in Hoboken, New Jersey, a very poor area where people resided with those of their own ethnic background. Their history was very important to the Sinatra family, and good moral values, as well as the importance of a good education, were instilled in all their children. Frank’s parents could barely read or write; that’s why good schooling was a priority to them. Sinatra’s parents looked down on the entertainment business, and with little success, did everything to lure Frank away from his attraction to the glitz and glamour of show business (Sinatra 15).   Ã‚  Ã‚  Ã‚  Ã‚  Sinatra’s early years were spent in Hoboken, dreaming of a “better life';. Francis A. Sinatra was born on December 12, 1915, in Hoboken, New Jersey. Being members of the Catholic faith, he was not baptized until April 2, 1916. He faced adversity as soon as he was born, nearly dying of birth complications that left him scarred for three months after he was conceived. As, a result of this, he was often bantered by members of his class and children of his neighborhood, who called ... ...e of tribulations throughout life, dealing with his personal relationships, his involvement with criminals, and other aspects of his personal life. Whether he had moral values and good ethics is still debated, but where he is now is not for us to say. He may have had a rough life, one that was not completely honorable to God, but people are not the ones that should be judging Sinatra; that is His job. All sin is the same in the eyes of God, and everyone has the chance to repent and be baptized and forgiven of those sins. Whether or not Sinatra was a Christian, no one really knows, except for God. Sinatra did represent a strong role model to those that thought that they were too poor to become successful in show business. Much to everyone’s belief, he beat the odds and came out on top. He was in the entertainment industry for over forty years, and survived the changes that came and went with the times. He was called “The Voice';, “Chairman of the Board';, and  220;Ol’ Blue Eyes';. People of America dubbed him a legend, and that’s the way he will remain in the hearts and minds of those who appreciated his extraordinary talents. Frank Sinatra Essay -- essays research papers Many people in show business are viewed as role models in our society. Many of these people are just regular men and women that are placed high on a pedestal simply because they can sing or act, hence, becoming all the more famous. Although he was famous and popular in the entertainment world for almost four decades, Frank Sinatra was a singer and actor that had a side to him that not everyone knew. He hid behind the facade of an entirely happy, successful performer, when, in reality, he had many problems that the public was not even aware of. Some of these problems are the same that the average person faces day to day, but many went far deeper than trivial troubles. Some of these specific quandaries had to do with hidden aspects of his personal relationships, hidden connections with criminal elements, and other unknown aspects of his life.   Ã‚  Ã‚  Ã‚  Ã‚  Before even attempting to understand any of this, however, some background information on Sinatra and his family would be helpful. Sinatra came from a family of orthodox Italian heritage. His mother and father were the first of his family to move from Sicily to America and settle down in the “land of the free';. After arriving in the United States, they ended up making their home in Hoboken, New Jersey, a very poor area where people resided with those of their own ethnic background. Their history was very important to the Sinatra family, and good moral values, as well as the importance of a good education, were instilled in all their children. Frank’s parents could barely read or write; that’s why good schooling was a priority to them. Sinatra’s parents looked down on the entertainment business, and with little success, did everything to lure Frank away from his attraction to the glitz and glamour of show business (Sinatra 15).   Ã‚  Ã‚  Ã‚  Ã‚  Sinatra’s early years were spent in Hoboken, dreaming of a “better life';. Francis A. Sinatra was born on December 12, 1915, in Hoboken, New Jersey. Being members of the Catholic faith, he was not baptized until April 2, 1916. He faced adversity as soon as he was born, nearly dying of birth complications that left him scarred for three months after he was conceived. As, a result of this, he was often bantered by members of his class and children of his neighborhood, who called ... ...e of tribulations throughout life, dealing with his personal relationships, his involvement with criminals, and other aspects of his personal life. Whether he had moral values and good ethics is still debated, but where he is now is not for us to say. He may have had a rough life, one that was not completely honorable to God, but people are not the ones that should be judging Sinatra; that is His job. All sin is the same in the eyes of God, and everyone has the chance to repent and be baptized and forgiven of those sins. Whether or not Sinatra was a Christian, no one really knows, except for God. Sinatra did represent a strong role model to those that thought that they were too poor to become successful in show business. Much to everyone’s belief, he beat the odds and came out on top. He was in the entertainment industry for over forty years, and survived the changes that came and went with the times. He was called “The Voice';, “Chairman of the Board';, and  220;Ol’ Blue Eyes';. People of America dubbed him a legend, and that’s the way he will remain in the hearts and minds of those who appreciated his extraordinary talents.

Data Analysis for Business Decisions Essay

1. Introduction: destination marketing Honeymoon Destinations is a business that produces video footage that contains resort-specific and region-specific footage regarding the most popular honeymoon destination resorts including: Hawaiian Islands, Caribbean Islands, Mexico and Florida. The marketing of destinations serve to guide newlyweds by means of capturing videos –including rating each resort based on the most important characteristics such as view, cost and accommodations. These footages attempt to generate an attractive, fascinating and informative product on what the newlyweds can expect on their â€Å"once in a lifetime† expedition. (Parry, Mark, 1999) 2. Honeymoon Destinations Market: Studies have indicated that in the past decade, there has been a significant increase in the amount that newlyweds spent on weddings and in the average age of first time brides and grooms. U.S. Department of Health and Human Services’ findings conclude that in the year 1967, the average age is 23.8 and 21.6 for men and women, respectively. However, the average age has increased to 26.4 and 24.5 for men and woman, respectively in the year 1987. This indicates that because first-time brides and grooms are postponing their weddings, they may more financial resources to spend more on honeymoon expenditures down the line. (Parry, Mark, 1999) 3. Data Analysis: Honeymoon Destinations has developed and administered a marketing feasibility study in order to investigate the impending demand for honeymoon destination videos. A survey has been mailed to 260 recent bridal fair participants in the area. Out of the 260 prospective participants, 91 have successfully submitted a response—with a calculated response rate of 35%. In order to understand the complexity of honeymoon destination marketing by means of video footage to newlyweds, this report attempts to analyze, calculate and investigate various data techniques for business decisions in the area of strategic marketing and management of honeymoon destinations. Additionally, this paper is based on data analysis research pertaining to the honeymoon destination direct mail survey where comprehensive frameworks have been tested and implemented— discussing a broad range of destination marketing channels, sources and references for the company to further improve current and future busi ness decisions in the honeymoon destination marketing industry. (Parry, Mark, 1999) First Case Scenario: The analysis has focused on the company’s marketing and distribution to as few as channels as possible. Additionally, the report has analyzed what the very best channels would be based on what the data indicates. The survey question reads â€Å"From what source would you be likely to purchase the video?† The sources (distribution channels) have been investigated as to look at what sources people utilized to purchase the honeymoon destination video. The descriptive analysis has calculated the count (number) of total recipients who responded—which was measured at 91—and the mode (frequency) of the 91 recipients who responded with a 1 (check) or a 0 (no check) and has calculated the count (number) of recipients. In this section, the table and graph above contains the percentage of respondents who stated that they could be likely to purchase a video from a particular source. The sum amount of responses for variables 45-52 have been divided by the total (count) of the low income group (income level of $25,000-$69,000 and high income group (income level of $70,000-92,000). For instance, using the source Bridal Shops—the sum of this particular variable is calculated at 19. The sum is then divided by the total count of the low income group, which is calculated at 0.35 or 35%. Using the same source, the sum of this particular variable is calculated at 10. The sum of 10 is then divided by the total count of the high-income group, which is calculated at 0.28 or 28%. The data findings indicate that both the low-income and high-income group is less likely to purchase a video from the Bridal Shop source. Another source that would both groups would not be likely to purchase a video from is the Video Rental Store—the data is calculated at 18% and 25% for low-income and high-income groups, respectively. (Parry, Mark, 1999) (Bowerman, Bruce L., O’Connell, Richard T., Murphree, Emily S.,2011) Proposal and Recommendations for Scenario One: As a result of implementing descriptive statistics analysis and creating an appropriate graph and tabular representation, the findings conclude that the most popular channel types to purchase videos are from: 1. Bridal magazines: which was calculated that 75% of people in the lower income bracket and 82% of people in the higher income bracket. For this particular channel, people with higher income would be most likely to purchase videos from Bridal Magazines than people with lower income. 2. Travel Magazines: which was calculated that 77.8% of people in the lower income bracket and 82% of people in the higher income bracket. For this particular channel, findings conclude that there is very little difference in the type of income group that would purchase videos from the travel magazines. Honeymoon Destinations should focus more attention on using Travel Magazines and Bridal Magazines as the most effective marketing and distribution channels for advertizing honeymoon video footage to newlyweds—for both the low-income and high-income groups. When it comes to investing in a honeymoon getaway, the travel possibilities can be endless; however the choices and the decision may leave the couples feeling confused and undecided. (Parry, Mark, 1999) This leads an important question— who is primarily responsible for researching a possible honeymoon resort and who makes the decision in selecting the most preferred destination—the bride, groom or both? As indicated in the above graph, the bride takes primary responsibility in researching possible honeymoon getaways measured at 76.9% of the time, 11 % for grooms and 12.1% of the time both take equal responsibility in looking for honeymoon resorts. However, 82.4% of the time both couples share equal responsibility on making the actual decision on a honeymoon destination, whereas a mere 8.8% for brides and 8.8% of grooms take primary responsibility in making a decision. With the stress that unavoidably accompanies wedding planning, Honeymoon Destinations can utilize Bridal Magazines and Travel Magazines as its best marketing and distribution sources to further assist couples in researching and deciding on the perfect destination and itinerary–as a result, the couples can enjoy their once in a lifetime getaway. [ (Parry, Mark, 1999) ] Second Case Scenario: For this particular case scenario, it is believed that the individuals in the target group— Individuals with higher incomes—is more willing to spend at least $15.00 on the Honeymoon Destinations Video. This report tests this hypothesis. The analysis only observed individuals with higher incomes (upper half of the sample; $70,000 or more). A z test could not be measured because it requires knowing more information than what was available in the survey analysis. A z-test requires knowing the value of a population standard deviation (sigma) to be able to compute the standard error of the estimate. In most instances, this is rarely known—such in this case. The data calculated the standard deviation of the sampling distribution (measured at 3.852848874). As a result a one-sample, one-sided t-Test was employed for the sample higher-income group (variable 53) because the population standard deviation was not available in a sample of 91 participants in the direct-mail survey; the sample standard deviation was utilized as an estimate for testing purposes. (See descriptive and statistical analysis below) (Bowerman, Bruce L., O’Connell, Richard T., & Murphree, Emily S., 2011) Utilizing the one-sample, one-sided t-Test. the test statistic is t = 20.41606. 4. The P value of 0.00001 has been calculated for the possible test condition and compared it to the alpha level of 0.05. Therefore, the P value has determined to reject the null hypothesis. 5. Conclusion: We can observe that 20.41606 > 0.00001 in a one tail test (upper); thus the absolute value of our test statistic is greater than the associated p-value and is in the rejection region (and p-value has determined to reject the null hypothesis). Therefore, we reject the null hypothesis in favor of the alternative hypothesis. Therefore, the data analysis findings can statistically conclude that the sample provides enough evidence that the average amount the high-income group will be willing to spend is more than $15 for the Honeymoon Destinations Video. If the alpha was measured at .01 and .10 with the P –value still at 0.00001, the null hypothesis would still be rejected in favor of the alternative hypothesis. (Bowerman, Bruce L., O’Connell, Richard T., & Murphree, Emily S., 2011) Third Case Scenario: For the last case scenario, the analysis report is more interested in developing an estimate for what the average individual would be willing to pay rather than computing a hypothesis testing. Therefore, 95% confidence intervals have been developed for the average price individuals would be willing to pay: one for the lower-income group and one for the higher-income group. Dividing variable 54 into a low-income group and high-income group and also dividing Variable 53 (Amount willing to pay to purchase Honeymoon Destinations Video)—producing the below descriptive analysis of the sample average, standard deviation and sample size for the low and high income groups. The population standard deviation is not known, therefore, the sample standard deviation for low-income and high-income groups is estimated which is calculated at 6.876349 and 3.852849, respectively—utilizing variable 53. (Parry, Mark, 1999) (Bowerman, Bruce L., O’Connell, Richard T., Murphree, Emily S., 2011) The sample size (n) of 55 for low-income group measures the sample average amount willing to pay for the video is $8.89 (rounded up). The sample standard deviation is calculated at 6.876349. A 95% confidence interval has been developed for the average price the low-income group is willing to pay for the video at $8.89. The findings indicate that the confidence interval is 7.03 for the lower limit and 10.75 for the higher limit of amount willing to pay for the video, respectively. The margin of error of 1.86 (the degree of accuracy in the analysis) is the t-multiple of 2.005 times the standard error of the estimation at 0.93 which indicates how far the confidence level would extend on each some of the point estimate. Conversely, the sample size (n) of 36 for high-income group measures the sample average amount willing to pay for the video is $28.11 (rounded up). The sample standard deviation is calculated at 3.852849. A 95% confidence interval has been developed for the average price the high-income group is willing to pay for the video at $28.11. The findings indicate that the confidence interval is $26.81 for the lower limit and $29.41 for the higher limit of amount willing to pay for the video, respectively. The margin of error of 1.30 (the degree of accuracy in the analysis) is the t-multiple of 2.030 times the standard error of the estimation at 0.64 which indicates how far the confidence level would extend on each some of the point estimate. (Bowerman, Bruce L., O’Connell, Richard T., Murphree, Emily S., 2011) As part of the comparative analysis between the low-income group and high-income group— assuming that if this procedure were to be repeated on multiple samples—the calculated confidence interval would encompass the true population parameter 95% of the time. Thus, the repeated samples that are taken from both groups, 95% of the time, the average amount people in the low-income group willing to pay will be between $7.03 and $10.75. And, 95% of the time, the average amount people in the high-income group willing to pay will be between $26.81 and $29.41. (Bowerman, Bruce L., O’Connell, Richard T., Murphree, Emily S., 2011) Proposal and Recommendations for Scenario Two and Three: Although it has been suggested to sell each 45 minute video for a retail price of $14.95, the Company needs to recognize that it’s difficult to appeal to all consumers in the honeymoon marketplace, or at least cannot appeal to all consumers in the same way. Consumers are extremely diverse, widely scattered and significantly varied in their particular needs and purchasing practices. It’s important to note that low-income individuals who are looking to book a honeymoon resort face challenges of economic stability and an increase in the amount spent towards weddings. Since the high-income group is willing to pay more between $26.81 and $29.41, whereas the low-income group is willing to pay between $7.03 and $10.75 for honeymoon destinations videos, the company must shift from mass marketing strategies to both a target marketing and differential pricing method. (See diagram below) Customer-Driven Marketing Strategy: Creating Value for Target Customers First, the company must effectively identify and select diverse market segments (i.e. low income, high income, age, etc), differentiate based on their interest/financial resources and needs—and further improve channels of distribution/products/services tailored to each particular population segment in various affluent and discounted retail store locations. Secondly, Honeymoon Destinations can then implement a differential pricing practice which entails charging the high-income group more, while charging the low-income group less for the same product—which in this case is the honeymoon video. (Marshall, Greg W. & Johnston, Mark, 2010) Possible implications of differential pricing: If Honeymoon Destinations sells the 45 minute video footage for several different prices, higher income individuals who are willing and able to spend more than $15.00 for the video may end up deciding it’s cheaper to pay for the lower priced video. However, this would force the lower-income individuals to pay more. (Marshall, Greg W. & Johnston, Mark, 2010) Each difference has potential to either create company costs as well as customer benefits. A difference is worth establishing to the extent that it will satisfy not only the high income group but, more importantly the low income group. The company should look to improve marketing strategies that satisfy both the high-income and low-income groups by meeting the following criteria: 1. Importance: the video will deliver a highly valued benefit to the target group 2. Distinctive and Superior: Emphasize that the company offers a more informative and distinctive video footage over other competitors—which can be tailored based on the target group’s financial resources, needs, desires and personality. 3. Visibility: the video footage is visible and easily accessible to the target audience. Therefore, providing the broadest possible access to the video allows—and encourages differential pricing. Not implementing differential pricing will only ensure that the low-income individuals will have little to no access to purchasing the video they couldn’t otherwise afford. Overall, selecting the best position of the product can be challenging; however, providing a wide-range of choices and prices is crucial to the company’s overall current and future success. (Marshall, Greg W. & Johnston, Mark, 2010) References Bowerman, Bruce L., O’Connell, Richard T., & Murphree, Emily S. (2011). Chapter 9: Hypothesis Testing. In Data Analysis for Business Decisions (Sixth ed., pp. 351-392). New York, NY, USA: McGraw-Hill Companies, Inc. . Bowerman, Bruce L., O’Connell, Richard T., Murphree, Emily S. (2011). Data Analysis for Business Decisions (Sixth ed.). New York, NY, USA: McGraw-Hill Companies, Inc. Marshall, Greg W. & Johnston, Mark. (2010). Marketing Management. New York, NY, USA: McGraw-Hill/Irwin. Parry, Mark. (1999). Honeymoon Destinations. University at Virginia , Darden Graduate School of Business Administration. Charlottesville, VA: Darden Business Publishing. Retrieved December 27, 2012

Primary Sourse

Erin Gaudette AP Prep History Block 2 Primary Sources ‘Governor Berkeley Reports,’ American Spirit, pages 33-34 (#A2) LAST QUESTION & ANSWER ONLY (#23) ‘A Contract for Indentured Service,’ American Spirit, pages 62-63 (#A1) ‘A Servant Girl Pays the Wages of Sin,’ American Spirit, page 69 (#A4) In the late 1600s Virginia was governed by Sir William Berkeley. In 1671, London asked Berkeley a series of questions including a question about the teachings of Christianity.He responded by saying, â€Å"our ministers are well paid, and by my consent should be better if they would pray more often and preach less. † Governor Berkeley also believed that children ought to be taught religion by their parents. He said, â€Å"But, I thank God, there are neither free schools nor printing, and I hope we shall not have these hundred years. For learning has brought disobedience, and heresy. † I don’t agree with what Governor Berkeley believed. He contradicted his own beliefs. He talked about how he was against new ways of thinking or new ideas.He wanted everyone to believe in the Christian religion. If Berkeley wanted everyone to stay with traditional ideas, why would he have wanted individual families to teach religion? Wouldn’t it be less likely to create free thinkers if one minister taught the children the religion instead of individual families? Berkeley wants to prevent any form of heresy, yet he is provoking it. Indentured servants were often lower class people in England who would work for a number of years and would then be set free.In return for their work they would be given free passage to America by their owner. In 1635 a list of requirements were written for the servant and owner to follow. The form included orders for the owner to provide the servant with food, drink, clothing, shelter, free passage to the new world, and after their years of work are over to provide them with corn for a year and 0 ac res of land, In my opinion, I think this contract is pretty fair. The contract makes the indentured servants seem like employees for a job. The indentured servants aren’t being forced to work; they are making the ecision to. Also, in return for their work they’re being repaid by their owners. The contract seems to give both parties a reasonable payment which makes the contract fair. Although I agree with the methods and payments of indentured servants, I don’t agree with the punishments some servants received. I do think some of the servants behaviors should be looked down upon, but I also think the punishment they faced was a bit harsh. Charles City County Court in Virginia has a record that shows how harsh the punishments got.Elizabeth Hatcher owned servant Anne Parke. When Anne Parke had a child her years of work were doubled. Every indentured servant and their owner had a contract for the amount of years they worked. Therefore, when Anne Parke’s contr act was doubled, it was violating her rights. I personally think the system created for indentured servants was fair, but since the agreement was not always followed it wasn’t carried out equally. The system could have been successful if both the owners and servants had followed it properly.

Abortion Ethics Essay Sample

Abortion Ethics Essay Sample Abortion Ethics Essay The abortion debate has been in the mainstream media for a long time now. Since the Roe vs. Wade case in 1973, there emerged two factions (pro-choice and pro-life) that have always held disputing arguments over the issue of abortion. These two have continued to disagree long after the Supreme Court made their decision in 1973. People in the pro-choice group believe that the right to abortion is a woman’s choice and the final decision must always be with her. Their stance is based on the argument that women have the right to decide over their bodies and therefore, should be left to make the choice. Conversely, the pro-life faction believes that it is unethical and immoral to terminate a pregnancy. To them, abortion is synonymous to killing because it helps end the life of a human organism. The arguments presented are indeed valid and cannot be easily ignored. Currently, with technology advancing at a high rate, the process of abortion has become easy and less painful. However, is it ethical or moral? Another question that needs clarification are fetuses people and do they have the same rights as people? The answer to the second question is the most important and should help to shed light on the first question. First of all, a fetus is a human organism and comparing it to cells is wrong. Each fetus translates to a life and terminating one is the same as ending the life of another person. People in the pro-choice category believe that women have a right to decide what happens to their bodies. While this point does indeed make sense, it should never be a case for abortion. The above is because we consider killing a crime and the same way it is wrong to kill a person now, it should also be wrong to kill one early or during the fetal stage. Human beings develop but never change. We are and have always been the same organism throughout our existence and therefore, just like it is wrong to kill us now, it should warrant punishment to terminate a pregnancy. Pro-choicers often argue against the above notion by saying that we are not the same and have, currently, developed complex functionalities compared to how we were before. However, the truth is, we remain the same being regardless of how much w e develop. Who is a person and why should or at what stage of our life should one be considered a person. The universal belief of personhood holds that a person has a certain moral status which must never be breached or violated unless the measures involved are extreme. It is often argued that it is wrong to kill a person because it would rob them off their future, relationships, and future accomplishments. Some philosophers argue that the need to fulfill certain goals in life as well as experience our lives is what makes us persons. Pro-choicers often use this argument to argue that a fetus does not qualify to be considered a person because they do not yet hold the capacity to yearn for their future. However, the above sentiment forms the argument of shunning abortion because the world should, therefore, strive to let the fetuses develop. Terminating a pregnancy steals the future, future experiences and accomplishments, and relationships for a person. Just like we have developed to the point o f yearning and pursuing our goals, fetuses should also be left to develop to the same point. Finally, fetuses do have a right to life just like a fully grown person. The same way the women have a right to their bodies is exactly the same way that fetuses have a right to live. Babies need their mothers or special attention especially at the early stages of their lives. They cannot survive on their own and therefore, have to be fed and taken care of. As dependent as they are on other people, babies are said to have a right to life. Fetuses, on the other hand, are said to lack the right to life. However, the above should not be the case because they just like babies, fetuses are at stages of development where they are dependent on women. Therefore, they do possess a right to live. The pro-life and pro-choice lot never see eye-to-eye on a number of occasions. However, they often agree that abortion should be allowed on a number of occasions. For example, when the life of the mother is at stake when the child would be born with complications, if the conception is as a result of rape or sexual abuse, etc. These arguments are indeed valid and mainly represent the one time that pro-choicers and pro-lifers agree. In conclusion, abortion is indeed ethically wrong and should warrant punishment. While it should be allowed on a number of occasions, it should not be left to the women to decide whether it is okay or not. Fetuses are developing and terminating a pregnancy robs them off their future experiences, accomplishments, and relationships.

40 Back From Christmas Break Writing Prompts

40 Back From Christmas Break Writing Prompts Christmas break is over and now its time to get back into the swing of things. Your students will be very eager to talk about all that they did and received over the holiday break. A great way to give them the opportunity to discuss their adventures is to write about it. Christmas Break Writing Prompts What was the best gift that you received and why?What was the best gift that you gave, and what made it so special?Write about a place that you went over the Christmas break.Write about something you did with your family over Christmas break.How did you bring joy or happiness to someone other than your family this holiday season?What are your familys holiday traditions? Describe all of them in detail.What is your favorite Christmas book? Did you get to read it over break?Are there any parts of the holiday that you didnt like? Describe why.What are you most grateful for this holiday season?What was your favorite holiday food that you had over break?Who was the person you spent the most time with and why? What did you do with them?What would you do if Christmas, Hannukah, or Kwanza was canceled this year?What is your favorite holiday song to sing? Did you get a chance to sing it?What did you miss the most about school when you were on break and why?What was one new thing you did this h oliday break that you didnt do last year? What will you miss the most about Christmas vacation and why?Did you get to see a movie over winter break? What was it and how was it? Give it a rating.Think of three New Years resolutions and describe them and how you will keep them.How will you change your life this year? Describe the steps you are going to take.Write about the best New Years Eve party that you have ever attended.What did you do for New Years Eve? Describe in detail your day and night.Write about something you are looking forward to doing this year and why.Write about something you hope will get invented this year that will change your life.This will be the best year because†¦I hope that this year brings me†¦.Make a list of five ways your life is different this year than it was last year.Its the day after Christmas and you noticed you forgot to unwrap just one gift†¦This year I really want to learn†¦.In the next year, I would like to†¦.My least favorite thing about Christmas break was†¦List three places you wish you could have visited over winter break and why. If you had a million dollars, how would you spend it over winter break?What if Christmas only lasted one hour? Describe what it would be like.What if Christmas break was for one three days, how would you spend it?Describe your favorite holiday food and how you can incorporate that food into every meal?Write a letter to Santa thanking him for everything you received.Write a letter to the toy company about a defective toy you received.Write a letter to your parents thanking them for everything you received for Christmas,If you were an elf how would you spend your Christmas vacation?Pretend you are Santa and describe how you will spend your Christmas break. Celebrate the Holidays with Christmas Activities

Texas Roadhouse Wont Scrimp on Making Employees Happy Essay

Texas Roadhouse Wont Scrimp on Making Employees Happy - Essay Example However, an ideal organization in the modern day and age has the managerial information at its disposal on the effectiveness of full implementation both at strategy and at policy level (Baran, Zerres and Zerres, 2009). An illustration using the Texas Roadhouse restaurant is well descriptive of the extent that the modern firms can go to ensure that this end is achieved. Basically, two important human resource tools that have been researched on to deliver satisfactory results on employee productivity include employee commitment and motivation. In the service industry, it rolls back on the customer service giving a direct impact on the consumer loyalty and brand image. The implication of the above observation is that employee productivity in the service industry has a direct impact n the consumer satisfaction and the overall organization image projected to the market. In a competitive market as the food market is in which Texas Roadhouse deals in, consumer loyalty and satisfaction is one of the most powerful competitive weapons that an organization can boast of (Gerhart et al, 2011). By establishing a strong market presence through the consumer perception about the delivery of services across the outlets, an organization in the service industry is equipped to face any form of competition. Human resource management findings in the 21st century demonstrate the need for the management team to pay the appropriate attention that the most important resource an organization has in this age; human resource. Paying attention implies that the management invests enough resources based on the cost benefit analysis in enhancement of the employees’ team that the organization puts together. There are a number of employee motivation as well as commitment boosting approaches that the modern organization can employ. According to (Senyucel, 2009), there are three forms of motivation

Watch the film on a speech by renown anti-racist activist The Essay

Watch the film on a speech by renown anti-racist activist The Pathology of White Privilege of Tim Wise - Essay Example The fair housing act was compiled in 1968 and until 1968, there were no highest number of race based housing discrimination complaints. One million Afro-Americans died to till date due to lack of heath care facilities. In the similar manner, law enforcement authorities are continuously maintains the white supremacy. Afro-Americans and Latin Americans are three times more likely suspected and checked for drugs; however, white Americans are found to have drugs four and half times more like when they are stopped. He argues that when white people see a Latin American young person driving a nice car, they would say him a drug dealer; however, if a white young person drives the similar car, people would say, â€Å"spoiled rich child†. The average white American family holds 4 times more wealth as compared to an average Black American family and 8 times more wealth as compared to average Lain American family residing in USA premises. He argues that in 1962, 1963, 90% of the White Americans argued that black Americans are receiving equal education opportunities and services but we know that the real situation at time. In 2005, 80% of the white Americans believe that black and Latin Americans are receiving equal educational rights. He argues that white Americans use the word underprivileged for the black and Latin Americans but who is then â€Å"overprivileged†. He uses the word â€Å"overprivileged† for the white Americans. He argues that if someone is down then someone must be up on him. That is the reason he is down and someone is making him down. He argues that why white American do crimes regarding racial discrimination and then escape into woods. White people give black Americans low wages as compared to white Americans. Free labor is demanded when black Americans are hired to work in fields. It is right to torture a Muslim for the act he has never done. White Americans

Issues in Multicultural Education Essay Example | Topics and Well Written Essays - 750 words

Issues in Multicultural Education - Essay Example As part of the solution, the people who are involved comprise of the community elders who shall induct such teachers and mentors who have no difficulty in coming up with the standards and levels of the students and the ones who are gaining education in more than a single way. This is so needed because the same people are involved within the problem phase as are the ones in the solution element. The distinction of people depends entirely on how a task is cut out and what kind of activities come about with the passage of time under differential circumstances. The proposed solution is that the multicultural education is an important affair and should be treated with the required respect that it richly deserves (Bertera, 2007). The people involved with education and making the entire process possible are the ones who have to bring about a change, and that too for the betterment of all and sundry. This is because the multicultural education norms highlight the element of success that the community elders are instilling within the students who want to attain new heights and learn a number of new trades in the changing professional world of today. The proposed solution takes into account that the funding initiatives are handled properly and without much fuss. It would mean that the people involved at different levels find the best possible solution for collective growth and development of the students for which the multicultural education is in place in entirety. The elements that will be needed in order to implement the proposed solution comprise of the money issues that engulf the multicultural education in essence. This means that the multicultural education will only be seen as a point of strength if the educational levels are properly addressed and when there are enough budgeting inputs by the people who matter the most within the related domains of inculcating quality education within the diverse set of students. Thus the time element is also an important consid eration when one speaks of the aspect of multicultural education bringing in sound results (Oikonomidoy, 2009). The projected timeline to implement the solution is around a year’s time. This is the time during which the multicultural education would be exponentially enhanced and its success would therefore be dependent on significant steps, all of which are undertaken by the community members on a proactively consistent basis. This time is enough to analyze the problem at hand when one speaks of the multicultural education and its varied norms (Coutts, 2007). Also there would be enough time in between to take care of the negatives which would arise in the wake of undertaking certain steps. It would comprise of the steps that have been left unattended as well as the ones which were never fulfilled in the first place. The projected outcome of the entire exercise of multicultural education is that it will put the people in close perspectives of one another, and ask of them to br ing about success as it is required by the students.

Sustainable Energy For Buildings Construction Essay

Sustainable Energy For Buildings Construction Essay The above marking profile is for guidance only and is not indicative of your final mark. The minimum aggregate mark for a pass on an MSc module is 50, subject to passing each assessed component with a mark above a threshold of 40%. (3) Coursework submitted after the due deadline is deemed late and is subject to a mark of 0% unless an extension to deadline has been approved by your Course Leader. If an extension has been granted, the pink copy of the completed Extension to Deadline form should be stapled to the work when submitted. If no extension has been granted, the tutor assessing the work will insert a grade of 0% and, for information, indicate the true merit of the assignment. (4) If appropriate, mitigating circumstances should be submitted in writing on the appropriate form with documented evidence to the Course Leader for consideration at the MSc/MEng Examination Boards Charikleia Chelmi, student no: 12835450 Date: 14 November 2012 Subject: Energy demand and supply. 1. Introduction For thousands of years, buildings were designed based on the climate of the area and the physical and social environment (Roaf, Fuentes and Thomas, 2007). The provision of comfort for the dwellers is one of the most important functions of a building; as a result, there is a range of building types and the demand of energy depends on the occupants needs and the activities taking place there (Douglas, 2011). This report is produced in order to present the design of a low carbon building inhabited by a couple. The objectives of the project are to design a low carbon house in a central location of Brighton and Hove, considering the climate and the location, using low carbon construction materials and energy efficient technologies. The potentials for low carbon buildings in the city of Brighton and issues of energy demand and supply for this type of buildings will also be mentioned taking into consideration that over 27 % of the UKs CO2 emissions come from the residential sector. The project is based on information provided by books, case studies, tutorials, television programs and websites. Visits to other low carbon houses and informal interviews with the residents also helped to follow the best practice for the project. 1.1. Climate and background information The low carbon house project is located in the southeast side of the Grand Parade campus of the University of Brighton. The project is about a two-storey house. Since the purpose of making an energy efficient house is its appropriate orientation, the windows of the most habitable room should be located at the south side of the house. A south facing roof will also receive the highest amount of solar radiation (Pitts and Lanchashire, 2011). The surrounding buildings, trees and other types of vegetation will minimize the effects of wind. The weather in Brighton is warmer that in other cities of UK with mild winters and warm summers. The range of average monthly temperatures is 12.5  °C, the highest mean temperatures are observed in July and August (20 °C) and the lowest in February (2 °C). There are around 4.8 sunshine hours per day and 1766 sunshine hours per year. The monthly and annual mean precipitation appears to be 67 mm and 801 mm respectively (Climate and temperature, 2012). 2. Building design, construction and performance specifications The construction of a low carbon building requires us to make a choice of natural, locally sourced with low embodied energy materials. The construction of the building will be carried out using local sources with timber to be the main construction material. According to Pitts and Lanchashire (2011), timber frame is a very good method for construction due to the low embodied energy of timber-products. The house will be constructed using ModCell system (McCloud, 2008). The structure will consist of timber framed wall panels infilled with straw bales. The size of panels will be 3m high x 3.2m wide and 480 mm thick. The straw bales will be packed tightly inside the timber wall frames, plastered on both sides using lime render and finally dried (Tickle, 2010). The final product will be straw panels. The straw bales result in highly insulated walls and have low embodied energy. When plastered, they are airtight and fireproof; in addition lime plasters offer high thermal mass (Jones, 2009). The thermal performance profiles are easily defined when knowing the insulation value of a material. This value is commonly known as the U-value. The lower the U-value, the better thermal performance the house displays (Shomera House Extensions, 2012). ModCell indicates that the U-value for a 480mm straw panel lies between 0.13 and 0.19 W/m2K and the U-value for solid timber frame is 0.134 W/m2K. Pitts and Lanchashire (2011) describe the wooden floor as the ideal place to locate thermal mass because solar radiation strikes it. The structure will consist of timber suspended ground floor suitable for underfloor heating and high insulation. A pitched roof consisting of a pair of rafters formed into a truss, covered then by oak shingles will complete the structure. The rafters will be around 225mm deep and the roof will be insulated using wool and a breathable membrane below. Oak singles are natural materials that do not need a waterproof membrane under them; in addition they match well with straw bale walls (Jones, 2009). The U-value for a timber roof is from 0.15 to 0.10 W/m2K. The roof will slope towards the south and solar panels and collectors will be placed on it. There will also be rooflights to take advantage of natural daylight. Windows influence heat loss, ventilation heat loss, solar heat gain and natural light representing an additional component to think about. A view, expressed by ModCell is that U-values for both glazing and frame of windows should not exceed 0.8 W/m2K. The building will have double glazed windows with a high-solar gain low-emissivity glass with argon-gas fill. The estimated U-Value is 0.30 W/m2K (Efficient Windows Collaborative, 2012). Large south-facing windows will be preferably constructed and timber window frames will reduce thermal bridging. A fine-control slot ventilator will also be established. 3. Monthly energy demand profiles MacDonald (2012, p.45) defines energy demand profile as the pattern of energy use in a building, which varies during the day and over the year. Energy is used in several ways in buildings. According to Douglas (2011), the greatest amount of energy used in British residencies is for space and water heating. Space heating covers more than the half of the energy consumption in a British house. Water heating reaches a percentage of 24% while the energy rate used for cooking and lighting is 3%. A significant amount of the energy used in a house is in the form of electricity which powers electrical appliances and is finally converted into heat. Low carbon buildings aim at low carbon emissions. MacDonald (2012) claims that the measures that occupants have to take in order to achieve the best energy performance specifications are the following: To reduce the energy demand That means that occupants should reduce the consumption of energy and carbon emissions. The house will be appropriately orientated in order to get the best thermal and energy achievements that passive solar heating and passive design features can provide. To use energy in an efficient way The building fabric efficiency plays an important role as the houses components are made of materials of high thermal performance. Precise use and management of high efficiency building services result in suitable energy consumption, as well. To supply energy needs establishing renewable energy sources A great amount of the needed electricity will be provided by renewable energy technologies so that fossil fuels can be limited. The couple, who is out of the house most of the day, is estimated to consume around 7.500 kWh per year. The tenants are estimated to consume the highest amount of electricity, for powering appliances or for lighting early in the morning, during the evening and weekend. From November to February the demand for space and water heating is expected to be much higher than in spring and summer. However, energy requirements are expected to be less due to the houses design, the good insulation and airtightness (0.86m3/hr.m2 @ 50 Pa) (ModCell, 2012). 4. Suitable renewable energy sources and their supply profiles The house will be equipped with the following renewable technologies: Solar thermal glazed flat-plate collectors for water heating. The system will be placed on south facing roof mounted on a slope of between 30 and 40 degrees to the horizontal. It will approximately collect from 1000 to 1300 kWh per year meeting about 50% of annual domestic hot water demand. The average monthly output for the collector is estimated to be: 20kWh in December and January, 45kWh in February, 80kWh in March, 105 kWh in April, 125 kWh in May, 150 kWh in June, 160 kWh in July, 115 kWh in August, 95 kWh in September, 60 kWh in October and 30 kWh in November. There is a back-up boiler to support the solar thermal hot water system, during the periods of low solar radiation. Roof mounted photovoltaic array The southerly facing1.85 kWp PV array will be installed at an angle of 35à ¢Ã‚ Ã‚ ° and will generate around 1.700 kWh per year. Specifically, the average monthly electricity production of this system is expected to be: 40 kWh in December, in 50 kWh January, 80 kWh in February, 125 kWh in March, 180 kWh in April, 210 kWh in May and June, 220 kWh in July, 200 kWh in August, 150 kWh in September, 105 kWh in October and 65 kWh in November. During periods of low electricity demand, the overplus electricity generation will be exported to the grid. As a consequence, occupants will use grid electricity at night or on cloudy days (Solar Trade Association, 2012). 14 k W floor mounted air source heat pump. It will supply underfloor heating, with radiators elsewhere. The seasonal COP will be approximately 2.6. The electricity that PV generates can be used to power and support the pump. Mechanical ventilation with heat recovery system. It will provide very good quality of indoor air and reach the greatest space heating efficiency (Welsh Government, 2012). 5. Discussion and conclusion The energy balance is based on the proportion of energy that enters the house and is stored and the proportion of energy that exits the house. Feist (2009) states that: the sum of the losses equals the sum of the gains. Heat losses are the fabric heat losses through walls, doors, windows and roof and the natural ventilation heat losses. Passive solar gains and heat from electrical supplies and activities are the heat gains. His calculation shows that the annual energy balance of a passive house is 130kWh / (m2a). The low carbon building in the Grand Parade will be constructed with the use of local and environmental friendly materials and renewable energy systems. The suitable specifications of the components and the supply profiles of the selected technologies aim at an energy efficient house with low carbon emissions during its lifetime. However, weather conditions can be unpredictable; as a result, energy deficiency can be a problem which can be solved with the use of conventional forms of energy. The U.K. government aims at a 60 per cent reduction in CO2 emissions by 2050. This goal makes the construction of low carbon buildings a necessary strategy that Brighton and Hove City Council must follow. 6. References Andrews, K., 2009. UKs first Straw Bale Holiday Home by Carol Atkinson. Inhabitant, [blog], 25 February. Available at: http://inhabitat.com/yorkshire-straw-bale-cabin-by-carol-atkinson/ [Accessed 28 October 2012]. Climatemp.com, 2012. Climate and temperatures. [Online] Available at: http://www.brighton.climatemps.com [Accessed 27 October 2012]. Douglas, H., 2012. A guide to energy management in building. New York: Spon Press. Efficient Windows Collaborative, 2012. Windows technologies: Low -E coatings. [Online] Available at: http://www.efficientwindows.org/lowe.cfm [Accessed 16 October 2012]. ESRU, 2012. Urban solar water heating. [Online] Available at: http://www.esru.strath.ac.uk/EandE/Web_sites/01-02/RE_info/active_urban.htm [Accessed 9 November 2012). Feist, W., 2009. Using Energy balances to meet energy efficiency. [Online] Available at: http://www.passivhaustagung.de/Passive_House_E/energybalance.html# [Accessed 30 October 2012]. Grand designs live The house that Kevin built; Pt. 1. 2008 [DVD] U.K.: Talkback Thames. Grand designs live The house that Kevin built; Pt. 2. 2008 [DVD] U.K.: Talkback Thames. Grand designs live The house that Kevin built; Pt.3. 2008 [DVD] U.K.: Talkback Thames. Grand designs live The house that Kevin built; Pt.4. 2008 [DVD] U.K.: Talkback Thames. Grand designs live The house that Kevin built; Pt. 5. 2008 [DVD] U.K.: Talkback Thames. Grand designs live The house that Kevin built; Pt. 6. 2008 [DVD] U.K.: Talkback Thames. Jones, B., 2009. Building with Straw Bales. 2nd ed. Devon: Green Books. MacDonald, M., 2012. Practice Guidance: Renewable and Low Carbon Energy in Buildings, Welsh Government, Wales Planning Policy Development Programme. [Online] Available at: http://www.ihsti.com.ezproxy.brighton.ac.uk/tempimg/2DCC707-CIS888614800301505.pdf [Accessed 25 October 2012]. Modcell, 2012. Helping you build a more suitable future. [Online] Available at: http://www.modcell.com [Accessed at 14 October 2012]. Pitts, C. G. and Lancashire, R., 2011. Low-energy timber frame buildings. 2nd ed. Buckinghamshire: TRADA Technology Ltd. Roaf, S., Fuentes, M. and Thomas, S., 2007. Ecohouse: a design guide. 3rd ed. Oxford: Architectural Press. Shomera House Extensions, 2012. Thermal performance in buildings. [Online] Available at: http://www.shomera.ie/thermal-performance-in-buildings [Accessed at 27 October 2012]. Solar Trade Association, 2012. Solar electricity (photovoltaic). [Online] Available at: http://www.solar-trade.org.uk/solarHeating/photovoltaics.cfm [Accessed at 31 October 2012]. Tickle, L., 2010. Is straw the building material of the future? The Guardian Online, [Online] 13 July. Available at: http://www.guardian.co.uk/education/2010/jul/13/straw-houses-balehaus-bre [Accessed 25 October 2012]. Welsh Government, 2012. Welch Future Home, case, Cardiff: Welsh Government. [Online] Available at: http://www.ihsti.com.ezproxy.brighton.ac.uk/tempimg/3A6AAA5-CIS888614800301508.pdf [Accessed October 2012]. Welsh Government, 2012. Greenwatt way, case, Cardiff: Welsh Government. [Online] Available at: http://www.ihsti.com.ezproxy.brighton.ac.uk/tempimg/3A6AAA5-CIS888614800301509.pdf [Accessed 15 October 2012]. Welsh Government, 2012. Mendip place, case, Cardiff: Welsh Government. [Online] Available at: http://www.ihsti.com.ezproxy.brighton.ac.uk/tempimg/3A6AAA5-CIS888614800301513.pdf [Accessed 15 October 2012]. The eco experts, 2012. Solar PV panels. [Online] Available at: http://www.theecoexperts.co.uk/solar-pv [Accessed at 29 October 2012].